Free guide

Nobody understands what you do. Fix it this week.

A short, scannable field guide on positioning for companies buried in their own jargon. Written for founders and marketers who keep getting asked “wait, but what do you actually do?” by people who should already know.

• 01Why the problem isn’t that you need more words.
• 02The three places most homepages lose their reader.
• 03How to test your positioning in under ten minutes.
• 04A short list of lines to steal for your next rewrite.