Work
Where words did the work.
Selected projects across fashion, SaaS, brand, and launch. Some public, some by request only. Ask if you want more.
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2024 / Copy / Launch
Read the study →Our Legacy
A collab with Emporio Armani. Copy that reads like the clothes feel.
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2025 / Audit / Rewrite
Read the study →Vestd
A messaging audit and hero rewrite for a UK equity platform losing people in the first seven seconds.
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2025 / Positioning / Brand voice / Copy
Read the study →Naitove
Top-to-bottom brand and messaging, from the name down to the nav.
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2024 / Brand / Web / Copy / Ads
Read the study →Forshufvud
Brand, site, booking, and ads for a notary starting from zero. Zero didn't last.