Position
How the market sees you.
- →Positioning and messaging architecture
- →Naming (products, companies, launches)
- →Brand voice and verbal identity
- →Narrative and pitch strategy
Invisible House / Studio of one. Network of many.
Most businesses bury their best idea in bad language. Yours doesn’t have to.
Your product outgrew its pitch. Customers can’t see what you see. A one-week audit names what that’s costing you, and a rewrite makes the value impossible to miss.
A few of the rooms we’ve been in
- Our Legacy
- H&M
- Emporio Armani
- Activision
- Viaplay
- Foresight Factory
- Universum
Ways in
Start small. Climb when it earns it.
“This is excellent. Some really interesting observations and suggestions, and plenty of food for thought. It will help us. I have two possible follow-on projects for you.”
Head of Marketing, Vestd
Rung 01
3 499 kr
Asset Audit
One week, one page: what your homepage, socials, or deck is costing you, ranked. The fee counts toward anything bigger.
Learn more →
Rung 02
15 000 kr
Messaging Treatment
The audit plus the fix. Your hero section rewritten: one version to ship, two alternates that sharpen the angle.
Learn more →
Rung 03
from 25 000 kr
Projects & Retainers
Naming, rewrites, brand, positioning. Scoped and priced on the services page, because numbers shouldn’t hide behind a call.
Learn more →
Selected work
Where words did the work.
Copy / Launch
Our Legacy
A collab with Emporio Armani. Copy that reads like the clothes feel.
70% sell-through, first weekend
Read the study →
Audit / Rewrite
Vestd
A messaging audit and hero rewrite for a SaaS turning founders into owners.
Two options offered. They took the bigger one.
Read the study →
Positioning / Brand voice
Naitove
Top-to-bottom brand and messaging, from the name down to the nav.
27 slides became 18. The ask moved to slide 17.
Read the study →
Services
The narrative that decides whether people buy.
Convert
What turns readers into buyers.
- →Website audits and rewrites
- →Hero, CTA, and product-page copy
- →Upgrading pages that are losing customers
- →Campaign and ad copy
Create
What you put out in the world.
- →Content development and ongoing execution
- →Creative strategy from idea to asset
- →Workshops and team brainstorms
- →Sounding board for founders and marketers
Naming a product. Rewriting a homepage that’s losing customers. Building the content engine that keeps working after the project ships.
How the work works
Diagnose. Decide. Build.
Every brief starts the same way: something good is hiding behind something unclear. The job is to find it, name it, build the language around it.
01
Diagnose
Read what you have. Find where the message breaks, where proof hides behind platitudes, and where readers leave because nobody gave them a reason to stay.
02
Decide
Name the one sentence your business needs to be true. Everything downstream hangs on this. Get it wrong and the copy is wallpaper. Get it right and the copy writes itself.
03
Build
Write the pages, the pitch, the campaign. Test them against real readers and real objections. Ship when the words do the work.
The Asset Audit is step one. The rest follows when it earns it.
The House
Led by Berg. Scaled by the right people.
Invisible House is led by Berg Holmgren. Often it’s just him. When the scope asks for more, he brings in the specific person who’s best at the specific thing. A designer. A strategist. A senior editor. Someone who’s named a category before.
One brain on the strategy means the thinking stays coherent. A hand-picked bench means the work scales without dropping the standard. You get a senior operator on every call. Not an account manager reading back notes.
One accountable lead, a real network, and the right people in the room for the job in front of you.
Free guide
Nobody understands what you do. Fix it this week.
A 12-page field guide most of our clients wish they’d read a year earlier. No email pitches, no drip. Read it once, steal what works.
Get the guide
One email for the PDF. That’s it.
Show, don’t tell
Every line on this page had to survive its own audit.
Six findings on our own homepage: the hero, the buttons, the logo bar, the prices. The same reading yours would get.
Start here