Offer / Naming

A bad name taxes every pitch, every ad, every hire.

A good one starts paying for itself in week one. We name products, companies, and launches so the room leans in before you finish your sentence.

Fits

Your flagship drops in six weeks. The name still reads like a working title.

Fits

You’re about to stand in front of money with a name you keep spelling twice.

Fits

The company outgrew what it was called. The old name is quietly making everything harder.

What you get

A shortlist you can actually pick from.

Not fifty half-ideas. Not a brainstorm dump. A short, defensible list with the thinking behind each name and a recommended pick.

A

Named shortlist

Five to seven names, each with the angle, the logic, and how it plays out loud.
B

Trademark pre-screen notes

A first pass on availability and obvious red flags. Final clearance stays with your IP counsel.
C

Domain + handle check

The obvious .com, the clever alternates, and which social handles are actually gettable.
D

A recommended pick

One name, with the reasoning. So you have something to agree with, push back on, or steal straight.

How it works

A 30-minute call. What you sell, who you sell to, what the name has to do at the door.

Wide territory. Dozens of directions. Most die quickly, on purpose.

A focused set of five to seven, each built to survive being said out loud and printed small.

A round of pressure-testing, then a recommendation and the thinking to back it.

Timeline & investment

2–4 weeks. Starts at 3 499 kr / $349.

Pace depends on how many stakeholders need to be in the room and how hard the category is.

Apply

Berg reads every application. You’ll hear back inside two business days.