Case study / 2024
Forshufvud
Brand design, web design, and the words that tie the whole thing together.
Services
Brand / Web / Copy
Visibility
Public
The situation
Forshufvud needed a brand that worked on a business card and on a website at the same time. Confident, specific, and theirs. Not a template. Not a trend.
The shift
We partnered on brand identity, site design, and the copy that would live across both. The wordmark, the palette, the tone, and the pages were designed to argue the same point in three different registers.
The work
- Brand identity direction in collaboration with design.
- Website design and copy across every page.
- A voice that carries over into their day-to-day communications.
Why it worked
Clarity compounds. When the logo, the site, and the language are all saying the same thing, customers stop asking “what do you actually do?” and start asking “when can we start?”