Case study / 2025
Vestd
A messaging audit and hero rewrite for a UK equity platform losing people in the first seven seconds.
Services
Audit / Rewrite
Result
Full audit PDF available on request
Visibility
By request
The situation
Vestd makes share schemes work for small companies. Real product. Real traction. A homepage that lost people before it explained either.
Prospects arrived. Couldn’t place themselves in it. Left.
The shift
Full messaging audit. Page by page, section by section.
The page was competent. It just opened with capability before recognition — telling founders what Vestd does before showing them that Vestd understands what they feel. Fixed the sequence.
Then the hero got rewritten in three versions, so the team could choose the approach that fit their constraints.
What shipped
- A 14-page audit covering six problem areas — observations, principles, and a prioritised fix list.
- Three strategic hero rewrites: drop-in, SEO-led, and fully emotion-first.
- A page-by-page map of what to cut, keep, and sharpen.
Want to read it?
It’s a real working document. Shared on request.